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How do you want your target audience to react to your event? Let us count you the ways. If you are running a political campaign, you will want your constituents to vote for you. If you are launching a new product, you will want to reach and attract new customers. If you are an established brand, you will want to engage with your customers and transform them into your brand ambassadors.

Ultimately, your business event aims to reach, engage, attract, convert and transform your target audience.


Here’s a few to choose from:

  • Strategic event planning grounded in an understanding of your brand needs and the customer experience.
  • Give your team the knowledge and insights to creatively and strategically plan a successful event.
  • Plan an event that makes a real difference in the lives of your customers.
  • Customer experience is the new black.

We are experts in helping organisations deliver exceptional events that ticks all the boxes, exceed business outcomes and create unprecedented interest in your brand.

We bring our expertise in events management and planning to your boardroom. Success is more than execution. Event planners and managers must be able to anticipate and react to challenges that will inevitably happen before and during the event. To do this, they need to have a comprehensive strategy. That’s what we do.

We know how much goes on behind the scenes for a project to come to completion. We work with your team to clarify your goals, define your target audience and achieve your event ROIs.

By helping your organisation be authentic, focusing on your team’s creativity and harnessing your strengths, we will help you develop events that attract, engage and inspire consumers in a way that will deliver long-term tangible success.


Learn how to plan, market and manage impactful events that everyone talks about.

Cam Events Strategic Events Planning Workshop are delivered by an experienced events specialist and is the ideal solution for internal planners, managers and marketing teams.




A report is formatted on the findings of the above meeting/workshop. This will give insight to the goals, expectations and intent of where the business should be heading. It will also show the many different types of events that can be used not always considered due to lack of knowledge on the outcomes, stats or expertise of past experiences. A plan starts to format on the feedback and collaboration of the team chosen, the input and skills correctly assigned. A great tool to have at any given time.


We offer a comprehensive suite of on-demand services tailored to your organisation’s needs and budget.


We are always pushing the boundaries on behalf of our clients. We have proven that we will go the extra mile to understand your brand’s vision and to deliver experiences that will wow your audience.

We combine creative concept with powerful content across multiple channels, touchpoints and technologies to deliver innovative, impactful campaigns.


What our clients say

Don’t just take our word for it. Read what our clients say about our work.

Carmel is very professional, experienced with a lot of connections in the field. She had just 1 month to reconstruct the whole agenda and without her it wouldn’t have been a successful one. Big thank you and definitely will work with her again.

Anthony Yau, Director and Organiser of Property Development Conference 2018

Carmel Soames form CAM Events joined our marketing and sponsorship team 3 years ago in the consulting capacity. Carmel has assisted the club with strategic and innovative ventures such as our Networking intimate lunches and breakfast events. The value she has added to our club by introducing her business contacts whom in turn have become sponsors has been fantastic. Her ability to align the right companies to see value in sponsorship and return on their investment has been a beneficial boost to our club. Her attentiveness in looking after our sponsors and finding business opportunities whenever possible is commendable.

There is no doubt that RPCC will be working and collaborating with CAM Events for years to come.

Mike Whitney, President Randwick-Petersham Cricket Club

CAM Events are like no other…

Carmel ticks all the boxes in terms of venue, speakers, attendees, catering and content. Her experience and focus however extends beyond this and her events deliver “additional bonuses” by way of strategic connections, new business relationships and a genuine return on investment.

Bev Barnfather, Owner/CEO/Director of Ladybird Group

I have had the pleasure of knowing Carmel for a few years now and am happy to say that it has been an absolute pleasure. Carmel has the fantastic ability of being both professional (and brilliant) with her work, and also a great deal of fun to work with. I would happily recommend Carmel to any of my network for assistance in running any event, or simply to attend one of her many awesome events. If you haven’t done so yet, you had better hurry up!

Daniel Davis, CEO, EOS Asia Pacific

Carmel is the Queen of Event Co-ordinators. Her warmth, attention to detail and focus on her client’s needs and wishes guarantee that any event which she organises for you will be all that you hoped for and more. If you are planning an event in the not too distant future, contact Carmel Soames of CAM Events. You will not make a better decision !

Mark Sheller, Author, Insurance Presenter and Partner at Holman Webb Lawyers


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